by David Hedlund | Mar 15, 2018 | sponsorship, Sport Management
Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage Geoff Dickson, Michael Naylor and David P. Hedlund ABSTRACT A challenge for mega sporting events such as the Rugby World Cup is to ensure that team sponsors are not confused with event...
by David Hedlund | Feb 1, 2018 | Sport Analytics, Sport Management
Performance of Future Elite Players at the NFL Scouting Combine David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management College of Professional Studies St. John’s University, New York, New York ABSTRACT Hedlund, DP. Performance of future elite...
by David Hedlund | Feb 1, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing
Conceptualising and Measuring Fan Identity Using Stakeholder Theory Rui Biscaia, David P. Hedlund, Geoff Dickson and Michael Naylor ABSTRACT Research question: Building on identity theory and stakeholder theory, this study explores the concept of fan identity based...
by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing
Multi-Dimensional Study of National and Olympic Team Identity Priscila Alfaro-Barrantes David P. HedlundMichael E. Naylor Sheila Nguyen ABSTRACT How individuals identify with sport objects is important in the field of sport management because of a potential link...
by David Hedlund | Jan 15, 2018 | Sport Management
THE IMPORTANCE OF COGNITION, EVALUATION AND AFFECT Michael Naylor David Hedlund Geoff Dickson ABSTRACT Fans’ psychological connection to teams has long been of interest to sport management scholars. The connection has been explored using the team identification...
by David Hedlund | Jan 15, 2018 | Sport Management
Those Who Rarely Attend Alone: Tribal Sport Fans Chapter 5 David P. Hedlund St. John’s University, USA Rui Biscaia Coventry University, UK Maria do Carmo Leal Universidade Europeia, Portugal ABSTRACT Sport fans rarely attend sporting events alone. While traditional...
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