The role of culture in sports sponsorship: An update

by David Hedlund | Feb 1, 2020 | sponsorship, Sport Management

The role of culture in sports sponsorship: An update Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, and James Santomier, Jr. ABSTRACT...

Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage

by David Hedlund | Mar 15, 2018 | sponsorship, Sport Management

Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage Geoff Dickson, Michael Naylor and David P. Hedlund ABSTRACT A challenge for mega sporting events such as the Rugby World Cup is to ensure that team sponsors are not confused with event...