Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons

Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons Simon M. Pack and David P. Hedlund ABSTRACT With so many popular and unique sports played around the world, one of...

Performance of Future Elite Players at the NFL Scouting Combine

Performance of Future Elite Players at the NFL Scouting Combine David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management College of Professional Studies St. John's...

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University...

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign David P. Hedlund Brian S. Gordon Masayuki Yoshida...

Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage

Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor's Advantage Geoff Dickson, Michael Naylor and David P. Hedlund ABSTRACT A challenge for mega sporting events such as the Rugby World...

Conceptualising and Measuring Fan Identity using Stakeholder Theory

Conceptualising and Measuring Fan Identity Using Stakeholder Theory Rui Biscaia, David P. Hedlund, Geoff Dickson and Michael Naylor ABSTRACT Research question: Building on identity...

Multi-Dimensional Study of National and Olympic Team Identity

Multi-Dimensional Study of National and Olympic Team Identity Priscila Alfaro-Barrantes David P. HedlundMichael E. Naylor Sheila Nguyen ABSTRACT How individuals identify with sport objects is...

Classifying sport consumers: From casual to tribal fans

Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and...

Team Identification Full Circle

THE IMPORTANCE OF COGNITION, EVALUATION AND AFFECT Michael Naylor David Hedlund Geoff Dickson ABSTRACT Fans’ psychological connection to teams has long been of interest to sport...

The Education of Sport Coaches: What Should They Learn and When Should They Learn It?

The Education of Sport Coaches: What Should They Learn and When Should They Learn It? David P. Hedlund, Carol A. Fletcher, Simon M. Pack, and Sean Dahlin ABSTRACT Around the world, there is a...

National Pride Associated with Olympic Athletes and Teams

National Pride Associated with Olympic Athletes and Teams Michael Naylor Auckland University of Technology Priscila Alfaro-Barrantes Southern New Hampshire University David P. Hedlund...

How to Differentiate Your Sports Management Program

How To Differentiate Your Sports Management Program David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John's University ABSTRACT David P. Hedlund is well...

Comparing Sport Coaches’ and Administrators’ Perceptions of the National Standards for Sport Coaches

Comparing Sport Coaches’ and Administrators’ Perceptions of the National Standards for Sport Coaches David P. Hedlund, Carol A. Fletcher, and Sean Dahlin ABSTRACT The purpose of this...

The role of culture in sports sponsorship: An update

The role of culture in sports sponsorship: An update Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid...

Determinants impacting why college sports fans purchase merchandise

Determinants impacting why college sports fans purchase merchandise David P. Hedlund and Michael E. Naylor ABSTRACT Despite the importance of understanding the factors impacting the purchase of...

Those Who Rarely Attend Alone

Those Who Rarely Attend Alone: Tribal Sport Fans Chapter 5 David P. Hedlund St. John’s University, USA Rui Biscaia Coventry University, UK Maria do Carmo Leal Universidade Europeia,...

Professional sport teams and fan loyalty programs: A perceived value perspective

Professional sport teams and fan loyalty programs: A perceived value perspective Masayuki Yoshida Brian S. Gordon David P. Hedlund ABSTRACT The management of loyalty programs has become a central...

Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19

Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19 Michael M. Goldman and David P. Hedlund ABSTRACT Beginning in early March 2020, sport in the U.S. entered an...

The motivations of esports players

The motivations of esports players (from the book Understanding esports: An introduction to the global phenomenon) David P. Hedlund ABSTRACT Since the early 2000s, several inquiries have focused on...

Esports Business Management

Esports Business Management David P. Hedlund, Gil Fried, and R.C. Rick Smith III SUMMARY Learn about the rapidly expanding esports industry in Esports Business Management, the first textbook to...

David P. Hedlund, Ph.D.

Sport Management, Marketing, Consumer Behavior, Coaching, Analytics and Esports Professor and Consultant


David P. Hedlund, Ph.D. is an Associate Professor in the Division of Sport Management at St. John’s University in New York City. Dr. Hedlund earned his Ph.D. and a certificate in Measurement and Statistics from Florida State University.  He has more than 20 years of domestic and international experience in sport, esports, coaching, business, education and analytics. His areas of sport expertise and research include management, marketing, consumer behavior, coaching, esports and analytics. Dr. Hedlund is also the Co-Director of the St. John’s University Sports Analytics (SJUSA) seminar and a faculty advisor for esports at St. John’s University.

In addition, Dr. Hedlund has worked with collegiate and professional sport organizations on a variety of analytics projects, while also educating students about current issues and opportunities in sports analytics. Dr. Hedlund is an Advisory Board member for Soccermetrics Research, LLC — a company that conducts research on advanced match analytics in soccer and develops analytics software for the soccer industry. Soccermetrics’ work encompasses topics such as quantitative analysis of player and team performance over all competition formats, valuation of players in transfer and draft markets, and marketing and ticketing analytics.