A Typology of Esport Players

A Typology of Esport Players David P. Hedlund ABSTRACT In recent years, esports have grown from a small number of local gaming activities undertaken by a few recreational participants to a...

The use of DISC behavioral profiling and training: An innovative pedagogical strategy to enhance learning and future career opportunities through sport management and sport coaching in higher education classrooms

Elizabeth M. MasenUniversity of the Sunshine Coast David P. Hedlund, Ph.D.St. John’s University Jacob K. Tingle, Ed.D.*Trinity University Abstract:...

Youth Sport Coaches’ Perceptions of Sexually Inappropriate Behaviors and Intimate Coach-Athlete Relationships

Sungwon Kim, Daniel P. Connaughton, & David P. Hedlund ABSTRACT Although sexual harassment and abuse in youth sport have received increasing research attention worldwide, less is known about...

Performance of Future Elite Players at the NFL Scouting Combine

Performance of Future Elite Players at the NFL Scouting Combine David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management College of Professional Studies St. John's...

Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons

Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons Simon M. Pack and David P. Hedlund ABSTRACT With so many popular and unique sports played around the world, one of...

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University...

How to Differentiate Your Sports Management Program

How To Differentiate Your Sports Management Program David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John's University ABSTRACT David P. Hedlund is well...

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign David P. Hedlund Brian S. Gordon Masayuki Yoshida...

Conceptualising and Measuring Fan Identity using Stakeholder Theory

Conceptualising and Measuring Fan Identity Using Stakeholder Theory Rui Biscaia, David P. Hedlund, Geoff Dickson and Michael Naylor ABSTRACT Research question: Building on identity...

Towards a Future Esports Research: Introduction to Esports Minitrack

Siuda, P., Behnke, M., & Hedlund, D. P. ABSTRACT Research on esports is a relatively new, yet fast-growing discipline with multiple inter- and multi-disciplinary perspectives. For HICSS-56,...

David P. Hedlund, Ph.D.

Sport Management, Marketing, Consumer Behavior, Coaching, Analytics and Esports Professor and Consultant


David P. Hedlund, Ph.D. is a Full Professor and the Chairperson of the Division of Sport Management at St. John’s University in New York City. Dr. Hedlund earned his Ph.D. and a certificate in Measurement and Statistics from Florida State University.  He has more than 20 years of domestic and international experience in sports, esports, coaching, business, education and analytics. His areas of sport expertise and research include management, marketing, consumer behavior, sponsorship, coaching, esports and analytics. Dr. Hedlund also is a faculty advisor for esports at St. John’s University, an advisor for the student Sport Management Association, the Co-Moderator for the Gaming and Emerging Technology co-curricular club, in addition to numerous other service roles.

Dr. Hedlund is the lead editor and author of the first-of-its-kind textbook “Esports Business Management,” he is the founding Chief Editor of the Journal of Electronic Gaming and Esports, and he is a member of the Esports Research Network.

Outside of the university, Dr. Hedlund has also acted as a consultant for dozens of domestic and international high school, college, and professional esports teams as well as business and entrepreneurial ventures.  He is a globally recognized speaker and has spoken at international esports events such as the World Cyber Games and the Global Esports Executive Summit. Dr. Hedlund also works with collegiate and professional sport organizations on numerous analytics projects, while also educating students about current issues and opportunities in sports analytics, esports, entrepreneurship and other opportunities.

Dr. Hedlund is also a managing partner of Hedlund-Chuang Consulting Group, LLC.