St. John’s University Public Opinion Research

St. John’s University Public Opinion and Stakeholder Research This report details the results of an online public opinion and stakeholder survey conducted from April 6 - May 11, 2015...

Team Identification Full Circle

THE IMPORTANCE OF COGNITION, EVALUATION AND AFFECT Michael Naylor David Hedlund Geoff Dickson ABSTRACT Fans’ psychological connection to teams has long been of interest to sport...

St. John’s University Athletics Research

St. John's University Athletics Research: 2016 Research Overview Data compiled and analyzed by: David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management College of...

David P. Hedlund, Ph.D.

Sport Management, Marketing, Consumer Behavior, Coaching, Analytics and Esports Professor and Consultant


David P. Hedlund, Ph.D. is an Associate Professor in the Division of Sport Management at St. John’s University in New York City. Dr. Hedlund earned his Ph.D. and a certificate in Measurement and Statistics from Florida State University.  He has more than 20 years of domestic and international experience in sport, esports, coaching, business, education and analytics. His areas of sport expertise and research include management, marketing, consumer behavior, coaching, esports and analytics. Dr. Hedlund is also the Co-Director of the St. John’s University Sports Analytics (SJUSA) seminar and a faculty advisor for esports at St. John’s University.

In addition, Dr. Hedlund has worked with collegiate and professional sport organizations on a variety of analytics projects, while also educating students about current issues and opportunities in sports analytics. Dr. Hedlund is an Advisory Board member for Soccermetrics Research, LLC — a company that conducts research on advanced match analytics in soccer and develops analytics software for the soccer industry. Soccermetrics’ work encompasses topics such as quantitative analysis of player and team performance over all competition formats, valuation of players in transfer and draft markets, and marketing and ticketing analytics.