Youth Sport Coaches’ Perceptions of Sexually Inappropriate Behaviors and Intimate Coach-Athlete Relationships

Sungwon Kim, Daniel P. Connaughton, & David P. Hedlund ABSTRACT Although sexual harassment and abuse in youth sport have received increasing research attention worldwide, less is known about...

Journal of Electronic Gaming and Esports: Call for Papers: Diversity and Sustainability in Electronic Gaming and Esports

JEGE Special Issue 01: Diversity and Sustainability in Electronic Gaming and Esports   SPECIAL ISSUE GUEST EDITORS: Emma VossenAmanda CullenKishonna GrayTaylor HardwickBerNadette...

Esports Business Management

Esports Business Management David P. Hedlund, Gil Fried, and R.C. Rick Smith III SUMMARY Learn about the rapidly expanding esports industry in Esports Business Management, the first textbook to...

Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons

Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons Simon M. Pack and David P. Hedlund ABSTRACT With so many popular and unique sports played around the world, one of...

Comparing behaviors and intentions toward sports and esports

Comparing behaviors and intentions toward sports and esports David P. Hedlund Introduction One of the biggest challenges researchers face at the outset of their research is the question of knowing...

Member identity in fitness centres and its consequences: An examination of members and managers’ perspectives

Pedragosa, V., Biscaia, R., Naylor, M.E., Hedlund, D.P. and Dickson, G. ABSTRACT The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external...

National Coaching Standards: Perceptions and the Undertaking of Core Responsibilities by Beginner, Intermediate and Elite Sport Coaches

In recent years, the responsibilities of sport coaches have expanded to include more than just directing practices, overseeing training and game management. As a result, a greater focus is being...

Team Identification Full Circle

THE IMPORTANCE OF COGNITION, EVALUATION AND AFFECT Michael Naylor David Hedlund Geoff Dickson ABSTRACT Fans’ psychological connection to teams has long been of interest to sport...

Multi-Dimensional Study of National and Olympic Team Identity

Multi-Dimensional Study of National and Olympic Team Identity Priscila Alfaro-Barrantes David P. HedlundMichael E. Naylor Sheila Nguyen ABSTRACT How individuals identify with sport objects is...

National Pride Associated with Olympic Athletes and Teams

National Pride Associated with Olympic Athletes and Teams Michael Naylor Auckland University of Technology Priscila Alfaro-Barrantes Southern New Hampshire University David P. Hedlund...

David P. Hedlund, Ph.D.

Sport Management, Marketing, Consumer Behavior, Coaching, Analytics and Esports Professor and Consultant


David P. Hedlund, Ph.D. is a Full Professor and the Chairperson of the Division of Sport Management at St. John’s University in New York City. Dr. Hedlund earned his Ph.D. and a certificate in Measurement and Statistics from Florida State University.  He has more than 20 years of domestic and international experience in sports, esports, coaching, business, education and analytics. His areas of sport expertise and research include management, marketing, consumer behavior, sponsorship, coaching, esports and analytics. Dr. Hedlund also is a faculty advisor for esports at St. John’s University, an advisor for the student Sport Management Association, the Co-Moderator for the Gaming and Emerging Technology co-curricular club, in addition to numerous other service roles.

Dr. Hedlund is the lead editor and author of the first-of-its-kind textbook “Esports Business Management,” he is the founding Chief Editor of the Journal of Electronic Gaming and Esports, and he is a member of the Esports Research Network.

Outside of the university, Dr. Hedlund has also acted as a consultant for dozens of domestic and international high school, college, and professional esports teams as well as business and entrepreneurial ventures.  He is a globally recognized speaker and has spoken at international esports events such as the World Cyber Games and the Global Esports Executive Summit. Dr. Hedlund also works with collegiate and professional sport organizations on numerous analytics projects, while also educating students about current issues and opportunities in sports analytics, esports, entrepreneurship and other opportunities.

Dr. Hedlund is also a managing partner of Hedlund-Chuang Consulting Group, LLC.