David P. Hedlund, Ph.D.
Sport Management, Marketing, Consumer Behavior, Coaching, Analytics and Esports Professor and Consultant
David P. Hedlund, Ph.D. is an Associate Professor and the Chairperson of the Division of Sport Management at St. John’s University in New York City. Dr. Hedlund earned his Ph.D. and a certificate in Measurement and Statistics from Florida State University. He has more than 20 years of domestic and international experience in sports, esports, coaching, business, education and analytics. His areas of sport expertise and research include management, marketing, consumer behavior, sponsorship, coaching, esports and analytics. Dr. Hedlund is the Director of the Institute of Interdisciplinary Sport Research (IISR), the Co-Director of the St. John’s University Sports Analytics (SJUSA) seminar, a faculty advisor for esports at St. John’s University, and an advisor for the student Sport Management Association.
In recent years, Dr. Hedlund has been the lead editor and author of the first-of-its-kind textbook “Esports Business Management,” and he is the Founding Chief Editor of the Journal of Electronic Gaming and Esports. He is also a research committee member for the International Esports Federation, an educational program assistant for the United States Esports Federation, and a member of the Esports Research Network.
Outside of the university, Hedlund has also acted as a consultant for dozens of domestic and international high school, college, and professional esports teams as well as business and entrepreneurial ventures. He is a globally recognized speaker and has spoken at international esports events such as the World Cyber Games and the Global Esports Executive Summit. Dr. Hedlund also works with collegiate and professional sport organizations on numerous analytics projects, while also educating students about current issues and opportunities in sports analytics, esports, entrepreneurship and other opportunities.