National Coaching Standards: Perceptions and the Undertaking of Core Responsibilities by Beginner, Intermediate and Elite Sport Coaches

In recent years, the responsibilities of sport coaches have expanded to include more than just directing practices, overseeing training and game management. As a result, a greater focus is being...

Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19

Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19 Michael M. Goldman and David P. Hedlund ABSTRACT Beginning in early March 2020, sport in the U.S. entered an...

Those Who Rarely Attend Alone

Those Who Rarely Attend Alone: Tribal Sport Fans Chapter 5 David P. Hedlund St. John’s University, USA Rui Biscaia Coventry University, UK Maria do Carmo Leal Universidade Europeia,...

Esports Business Management

Esports Business Management David P. Hedlund, Gil Fried, and R.C. Rick Smith III SUMMARY Learn about the rapidly expanding esports industry in Esports Business Management, the first textbook to...

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign David P. Hedlund Brian S. Gordon Masayuki Yoshida...

Conceptualising and Measuring Fan Identity using Stakeholder Theory

Conceptualising and Measuring Fan Identity Using Stakeholder Theory Rui Biscaia, David P. Hedlund, Geoff Dickson and Michael Naylor ABSTRACT Research question: Building on identity...

Towards a Future Esports Research: Introduction to Esports Minitrack

Siuda, P., Behnke, M., & Hedlund, D. P. ABSTRACT Research on esports is a relatively new, yet fast-growing discipline with multiple inter- and multi-disciplinary perspectives. For HICSS-56,...

The motivations of esports players

The motivations of esports players (from the book Understanding esports: An introduction to the global phenomenon) David P. Hedlund ABSTRACT Since the early 2000s, several inquiries have focused on...

Professional sport teams and fan loyalty programs: A perceived value perspective

Professional sport teams and fan loyalty programs: A perceived value perspective Masayuki Yoshida Brian S. Gordon David P. Hedlund ABSTRACT The management of loyalty programs has become a central...

The use of DISC behavioral profiling and training: An innovative pedagogical strategy to enhance learning and future career opportunities through sport management and sport coaching in higher education classrooms

Elizabeth M. MasenUniversity of the Sunshine Coast David P. Hedlund, Ph.D.St. John’s University Jacob K. Tingle, Ed.D.*Trinity University Abstract:...

David P. Hedlund, Ph.D.

Sport Management, Marketing, Consumer Behavior, Coaching, Analytics and Esports Professor and Consultant


David P. Hedlund, Ph.D. is an Associate Professor and the Chairperson of the Division of Sport Management at St. John’s University in New York City. Dr. Hedlund earned his Ph.D. and a certificate in Measurement and Statistics from Florida State University.  He has more than 20 years of domestic and international experience in sports, esports, coaching, business, education and analytics. His areas of sport expertise and research include management, marketing, consumer behavior, sponsorship, coaching, esports and analytics. Dr. Hedlund also is a faculty advisor for esports at St. John’s University, an advisor for the student Sport Management Association, the Co-Moderator for the Gaming and Emerging Technology co-curricular club, in addition to numerous other service roles.

Dr. Hedlund is the lead editor and author of the first-of-its-kind textbook “Esports Business Management,” and he is the founding Chief Editor of the Journal of Electronic Gaming and Esports. He is also a research committee member for the International Esports Federation, an educational program assistant for the United States Esports Federation, and a member of the Esports Research Network.

Outside of the university, Hedlund has also acted as a consultant for dozens of domestic and international high school, college, and professional esports teams as well as business and entrepreneurial ventures.  He is a globally recognized speaker and has spoken at international esports events such as the World Cyber Games and the Global Esports Executive Summit. Dr. Hedlund also works with collegiate and professional sport organizations on numerous analytics projects, while also educating students about current issues and opportunities in sports analytics, esports, entrepreneurship and other opportunities.

Dr. Hedlund is also a managing partner of Hedlund-Chuang Consulting Group, LLC.