Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign David P. Hedlund Brian S. Gordon Masayuki Yoshida...

Multi-Dimensional Study of National and Olympic Team Identity

Multi-Dimensional Study of National and Olympic Team Identity Priscila Alfaro-Barrantes David P. HedlundMichael E. Naylor Sheila Nguyen ABSTRACT How individuals identify with sport objects is...

National Coaching Standards: Perceptions and the Undertaking of Core Responsibilities by Beginner, Intermediate and Elite Sport Coaches

In recent years, the responsibilities of sport coaches have expanded to include more than just directing practices, overseeing training and game management. As a result, a greater focus is being...

The use of DISC behavioral profiling and training: An innovative pedagogical strategy to enhance learning and future career opportunities through sport management and sport coaching in higher education classrooms

Elizabeth M. MasenUniversity of the Sunshine Coast David P. Hedlund, Ph.D.St. John’s University Jacob K. Tingle, Ed.D.*Trinity University Abstract:...

Journal of Electronic Gaming and Esports: Call for Papers: Diversity and Sustainability in Electronic Gaming and Esports

JEGE Special Issue 01: Diversity and Sustainability in Electronic Gaming and Esports   SPECIAL ISSUE GUEST EDITORS: Emma VossenAmanda CullenKishonna GrayTaylor HardwickBerNadette...

Team Identification Full Circle

THE IMPORTANCE OF COGNITION, EVALUATION AND AFFECT Michael Naylor David Hedlund Geoff Dickson ABSTRACT Fans’ psychological connection to teams has long been of interest to sport...

National Pride Associated with Olympic Athletes and Teams

National Pride Associated with Olympic Athletes and Teams Michael Naylor Auckland University of Technology Priscila Alfaro-Barrantes Southern New Hampshire University David P. Hedlund...

A Typology of Esport Players

A Typology of Esport Players David P. Hedlund ABSTRACT In recent years, esports have grown from a small number of local gaming activities undertaken by a few recreational participants to a...

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University...

Comparing Sport Coaches’ and Administrators’ Perceptions of the National Standards for Sport Coaches

Comparing Sport Coaches’ and Administrators’ Perceptions of the National Standards for Sport Coaches David P. Hedlund, Carol A. Fletcher, and Sean Dahlin ABSTRACT The purpose of this...

David P. Hedlund, Ph.D.

Sport Management, Marketing, Consumer Behavior, Coaching, Analytics and Esports Professor and Consultant


David P. Hedlund, Ph.D. is a Full Professor and the Chairperson of the Division of Sport Management at St. John’s University in New York City. Dr. Hedlund earned his Ph.D. and a certificate in Measurement and Statistics from Florida State University.  He has more than 20 years of domestic and international experience in sports, esports, coaching, business, education and analytics. His areas of sport expertise and research include management, marketing, consumer behavior, sponsorship, coaching, esports and analytics. Dr. Hedlund also is a faculty advisor for esports at St. John’s University, an advisor for the student Sport Management Association, the Co-Moderator for the Gaming and Emerging Technology co-curricular club, in addition to numerous other service roles.

Dr. Hedlund is the lead editor and author of the first-of-its-kind textbook “Esports Business Management,” he is the founding Chief Editor of the Journal of Electronic Gaming and Esports, and he is a member of the Esports Research Network.

Outside of the university, Dr. Hedlund has also acted as a consultant for dozens of domestic and international high school, college, and professional esports teams as well as business and entrepreneurial ventures.  He is a globally recognized speaker and has spoken at international esports events such as the World Cyber Games and the Global Esports Executive Summit. Dr. Hedlund also works with collegiate and professional sport organizations on numerous analytics projects, while also educating students about current issues and opportunities in sports analytics, esports, entrepreneurship and other opportunities.

Dr. Hedlund is also a managing partner of Hedlund-Chuang Consulting Group, LLC.