The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors

The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors

The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors Hüseyin Köse, Metin Argan and David Hedlund ABSTRACT Purpose – The purpose of this research is to develop and validate a scale to measure the perceived orientation of...
Esports Business Management

Esports Business Management

Esports Business Management David P. Hedlund, Gil Fried, and R.C. Rick Smith III SUMMARY Learn about the rapidly expanding esports industry in Esports Business Management, the first textbook to present an all-encompassing look into the world of esports. Written by...
The motivations of esports players

The motivations of esports players

The motivations of esports players (from the book Understanding esports: An introduction to the global phenomenon) David P. Hedlund ABSTRACT Since the early 2000s, several inquiries have focused on attempting to identify motivations and understand why individuals play...