Comparing behaviors and intentions toward sports and esports

David P. Hedlund


One of the biggest challenges researchers face at the outset of their research is the question of knowing how much of something actually exists. For example, the underpinning of Ahn, Collis and Jenny’s (2020) article titled “The one billion dollar myth: Methods for sizing the massively undervalued esports revenue landscape” and published in the International Journal of Esports is specifically focused on this type of question: How much revenue is actually generated by the esports industry? Are there other important questions facing the industry which would also benefit from the reporting of results?