The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors

The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors

by | Dec 30, 2020 | fan loyalty program, fan orientation, Sport Consumer Behavior, Sport Management, Sport Marketing

The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors Hüseyin Köse, Metin Argan and David Hedlund ABSTRACT Purpose – The purpose of this research is to develop and validate a scale to measure the perceived orientation of...