by David Hedlund | Nov 15, 2020 | Esports, Sport Management
Esports Business Management David P. Hedlund, Gil Fried, and R.C. Rick Smith III SUMMARY Learn about the rapidly expanding esports industry in Esports Business Management, the first textbook to present an all-encompassing look into the world of esports. Written by...
by David Hedlund | Oct 15, 2020 | Esports, Olympic Games, Sport Management
Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons Simon M. Pack and David P. Hedlund ABSTRACT With so many popular and unique sports played around the world, one of the most important challenges for the International Olympic Committee...
by David Hedlund | Oct 1, 2020 | Sport Consumer Behavior, Sport Management
Determinants impacting why college sports fans purchase merchandise David P. Hedlund and Michael E. Naylor ABSTRACT Despite the importance of understanding the factors impacting the purchase of goods and services, research focused specifically on the sport retail...
by David Hedlund | Sep 15, 2020 | Esports, Sport Broadcasting, Sport Communications, Sport Management
Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19 Michael M. Goldman and David P. Hedlund ABSTRACT Beginning in early March 2020, sport in the U.S. entered an unprecedented period of hiatus due to the COVID-19 pandemic. The postponement,...
by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing
Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...
by David Hedlund | Apr 1, 2020 | Esports, Sport Management
The motivations of esports players (from the book Understanding esports: An introduction to the global phenomenon) David P. Hedlund ABSTRACT Since the early 2000s, several inquiries have focused on attempting to identify motivations and understand why individuals play...
by David Hedlund | Feb 1, 2020 | sponsorship, Sport Management
The role of culture in sports sponsorship: An update Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, and James Santomier, Jr. ABSTRACT...
by David Hedlund | Jan 1, 2019 | Sport Consumer Behavior, Sport Management, Sport Marketing
Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign David P. Hedlund Brian S. Gordon Masayuki Yoshida Joseph St. Germain Marlon McPhatter ABSTRACT Brand marks are important representations of organizations. Over...
by David Hedlund | Sep 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing
Professional sport teams and fan loyalty programs: A perceived value perspective Masayuki Yoshida Brian S. Gordon David P. Hedlund ABSTRACT The management of loyalty programs has become a central tenet behind the logic of customer relationship management (CRM; Bolton,...
by David Hedlund | Jul 1, 2018 | Sport Coaching
The Education of Sport Coaches: What Should They Learn and When Should They Learn It? David P. Hedlund, Carol A. Fletcher, Simon M. Pack, and Sean Dahlin ABSTRACT Around the world, there is a growing movement to improve sport coaching education. In recent years, the...
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