by David Hedlund | Feb 13, 2021 | Esports, Sport Consumer Behavior, Sport Management, Sport Marketing
A Typology of Esport Players David P. Hedlund ABSTRACT In recent years, esports have grown from a small number of local gaming activities undertaken by a few recreational participants to a multi-billion dollar industry with professional leagues, franchises, teams and...
by David Hedlund | Dec 30, 2020 | fan loyalty program, fan orientation, Sport Consumer Behavior, Sport Management, Sport Marketing
The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors Hüseyin Köse, Metin Argan and David Hedlund ABSTRACT Purpose – The purpose of this research is to develop and validate a scale to measure the perceived orientation of...
by David Hedlund | Nov 27, 2020 | Esports, Sport Management
Comparing behaviors and intentions toward sports and esports David P. Hedlund Introduction One of the biggest challenges researchers face at the outset of their research is the question of knowing how much of something actually exists. For example, the underpinning of...
by David Hedlund | Nov 15, 2020 | Esports, Sport Management
Esports Business Management David P. Hedlund, Gil Fried, and R.C. Rick Smith III SUMMARY Learn about the rapidly expanding esports industry in Esports Business Management, the first textbook to present an all-encompassing look into the world of esports. Written by...
by David Hedlund | Oct 15, 2020 | Esports, Olympic Games, Sport Management
Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons Simon M. Pack and David P. Hedlund ABSTRACT With so many popular and unique sports played around the world, one of the most important challenges for the International Olympic Committee...
by David Hedlund | Oct 1, 2020 | Sport Consumer Behavior, Sport Management
Determinants impacting why college sports fans purchase merchandise David P. Hedlund and Michael E. Naylor ABSTRACT Despite the importance of understanding the factors impacting the purchase of goods and services, research focused specifically on the sport retail...
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