Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage

by David Hedlund | Mar 15, 2018 | sponsorship, Sport Management

Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage Geoff Dickson, Michael Naylor and David P. Hedlund ABSTRACT A challenge for mega sporting events such as the Rugby World Cup is to ensure that team sponsors are not confused with event...

Performance of Future Elite Players at the NFL Scouting Combine

by David Hedlund | Feb 1, 2018 | Sport Analytics, Sport Management

Performance of Future Elite Players at the NFL Scouting Combine David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management College of Professional Studies St. John’s University, New York, New York ABSTRACT Hedlund, DP. Performance of future elite...

Comparing Sport Coaches’ and Administrators’ Perceptions of the National Standards for Sport Coaches

by David Hedlund | Feb 1, 2018 | Sport Coaching

Comparing Sport Coaches’ and Administrators’ Perceptions of the National Standards for Sport Coaches David P. Hedlund, Carol A. Fletcher, and Sean Dahlin ABSTRACT The purpose of this study was to examine perceptions of sport coaches and administrators regarding the...

Conceptualising and Measuring Fan Identity using Stakeholder Theory

by David Hedlund | Feb 1, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

Conceptualising and Measuring Fan Identity Using Stakeholder Theory Rui Biscaia, David P. Hedlund, Geoff Dickson and Michael Naylor ABSTRACT Research question: Building on identity theory and stakeholder theory, this study explores the concept of fan identity based...

Multi-Dimensional Study of National and Olympic Team Identity

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

Multi-Dimensional Study of National and Olympic Team Identity Priscila Alfaro-Barrantes David P. HedlundMichael E. Naylor Sheila Nguyen ABSTRACT How individuals identify with sport objects is important in the field of sport management because of a potential link...