The motivations of esports players

by David Hedlund | Apr 1, 2020 | Esports, Sport Management

The motivations of esports players (from the book Understanding esports: An introduction to the global phenomenon) David P. Hedlund ABSTRACT Since the early 2000s, several inquiries have focused on attempting to identify motivations and understand why individuals play...

The role of culture in sports sponsorship: An update

by David Hedlund | Feb 1, 2020 | sponsorship, Sport Management

The role of culture in sports sponsorship: An update Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, and James Santomier, Jr. ABSTRACT...

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign

by David Hedlund | Jan 1, 2019 | Sport Consumer Behavior, Sport Management, Sport Marketing

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign David P. Hedlund Brian S. Gordon Masayuki Yoshida Joseph St. Germain Marlon McPhatter ABSTRACT Brand marks are important representations of organizations. Over...

Professional sport teams and fan loyalty programs: A perceived value perspective

by David Hedlund | Sep 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

Professional sport teams and fan loyalty programs: A perceived value perspective Masayuki Yoshida Brian S. Gordon David P. Hedlund ABSTRACT The management of loyalty programs has become a central tenet behind the logic of customer relationship management (CRM; Bolton,...

The Education of Sport Coaches: What Should They Learn and When Should They Learn It?

by David Hedlund | Jul 1, 2018 | Sport Coaching

The Education of Sport Coaches: What Should They Learn and When Should They Learn It? David P. Hedlund, Carol A. Fletcher, Simon M. Pack, and Sean Dahlin ABSTRACT Around the world, there is a growing movement to improve sport coaching education. In recent years, the...