Determinants impacting why college sports fans purchase merchandise

by David Hedlund | Oct 1, 2020 | Sport Consumer Behavior, Sport Management

Determinants impacting why college sports fans purchase merchandise David P. Hedlund and Michael E. Naylor ABSTRACT Despite the importance of understanding the factors impacting the purchase of goods and services, research focused specifically on the sport retail...

Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19

by David Hedlund | Sep 15, 2020 | Esports, Sport Broadcasting, Sport Communications, Sport Management

Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19 Michael M. Goldman and David P. Hedlund ABSTRACT Beginning in early March 2020, sport in the U.S. entered an unprecedented period of hiatus due to the COVID-19 pandemic. The postponement,...

Classifying sport consumers: From casual to tribal fans

by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...

The motivations of esports players

by David Hedlund | Apr 1, 2020 | Esports, Sport Management

The motivations of esports players (from the book Understanding esports: An introduction to the global phenomenon) David P. Hedlund ABSTRACT Since the early 2000s, several inquiries have focused on attempting to identify motivations and understand why individuals play...

The role of culture in sports sponsorship: An update

by David Hedlund | Feb 1, 2020 | sponsorship, Sport Management

The role of culture in sports sponsorship: An update Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, and James Santomier, Jr. ABSTRACT...