by David Hedlund | Oct 1, 2020 | Sport Consumer Behavior, Sport Management
Determinants impacting why college sports fans purchase merchandise David P. Hedlund and Michael E. Naylor ABSTRACT Despite the importance of understanding the factors impacting the purchase of goods and services, research focused specifically on the sport retail...
by David Hedlund | Sep 15, 2020 | Esports, Sport Broadcasting, Sport Communications, Sport Management
Rebooting Content: Broadcasting Sport & Esports to Homes During COVID-19 Michael M. Goldman and David P. Hedlund ABSTRACT Beginning in early March 2020, sport in the U.S. entered an unprecedented period of hiatus due to the COVID-19 pandemic. The postponement,...
by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing
Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...
by David Hedlund | Apr 1, 2020 | Esports, Sport Management
The motivations of esports players (from the book Understanding esports: An introduction to the global phenomenon) David P. Hedlund ABSTRACT Since the early 2000s, several inquiries have focused on attempting to identify motivations and understand why individuals play...
by David Hedlund | Feb 1, 2020 | sponsorship, Sport Management
The role of culture in sports sponsorship: An update Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, and James Santomier, Jr. ABSTRACT...
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