by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing
Multi-Dimensional Study of National and Olympic Team Identity Priscila Alfaro-Barrantes David P. HedlundMichael E. Naylor Sheila Nguyen ABSTRACT How individuals identify with sport objects is important in the field of sport management because of a potential link...
by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing
Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT While marketers increasingly acknowledge the critical role of developing...
by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing
National Pride Associated with Olympic Athletes and Teams Michael Naylor Auckland University of Technology Priscila Alfaro-Barrantes Southern New Hampshire University David P. Hedlund St. John’s University Sheila N. Nguyen Deakin University Joon Sung Lee University of...
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