Creating Value Through Membership and Participation in Sport Fan Consumption Communities

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT While marketers increasingly acknowledge the critical role of developing...

National Pride Associated with Olympic Athletes and Teams

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

National Pride Associated with Olympic Athletes and Teams Michael Naylor Auckland University of Technology Priscila Alfaro-Barrantes Southern New Hampshire University David P. Hedlund St. John’s University Sheila N. Nguyen Deakin University Joon Sung Lee University of...

How to Differentiate Your Sports Management Program

by David Hedlund | Jan 2, 2018 | Sport Management

How To Differentiate Your Sports Management Program David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT David P. Hedlund is well recognized for his academic research and real life success in sport and...