Professional sport teams and fan loyalty programs: A perceived value perspective

by David Hedlund | Sep 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

Professional sport teams and fan loyalty programs: A perceived value perspective Masayuki Yoshida Brian S. Gordon David P. Hedlund ABSTRACT The management of loyalty programs has become a central tenet behind the logic of customer relationship management (CRM; Bolton,...

Conceptualising and Measuring Fan Identity using Stakeholder Theory

by David Hedlund | Feb 1, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

Conceptualising and Measuring Fan Identity Using Stakeholder Theory Rui Biscaia, David P. Hedlund, Geoff Dickson and Michael Naylor ABSTRACT Research question: Building on identity theory and stakeholder theory, this study explores the concept of fan identity based...

Multi-Dimensional Study of National and Olympic Team Identity

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

Multi-Dimensional Study of National and Olympic Team Identity Priscila Alfaro-Barrantes David P. HedlundMichael E. Naylor Sheila Nguyen ABSTRACT How individuals identify with sport objects is important in the field of sport management because of a potential link...

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT While marketers increasingly acknowledge the critical role of developing...

National Pride Associated with Olympic Athletes and Teams

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

National Pride Associated with Olympic Athletes and Teams Michael Naylor Auckland University of Technology Priscila Alfaro-Barrantes Southern New Hampshire University David P. Hedlund St. John’s University Sheila N. Nguyen Deakin University Joon Sung Lee University of...