David P. Hedlund, Ph.D.
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Classifying sport consumers: From casual to tribal fans

Classifying sport consumers: From casual to tribal fans

by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...
Creating Value Through Membership and Participation in Sport Fan Consumption Communities

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT While marketers increasingly acknowledge the critical role of developing...

Sports News

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Barnwell's early preview of the 2026 quarterback carousel: Which teams might need a new QB1?
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CFP Chair Steps Down Amid Baylor Allegations
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Baylor athletic director and College Football Playoff chairman Mack Rhoades ➤ ➤
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Recent Posts

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  • Towards a Future Esports Research: Introduction to Esports Minitrack
  • Introduction to the Journal of Electronic Gaming and Esports
  • The use of DISC behavioral profiling and training: An innovative pedagogical strategy to enhance learning and future career opportunities through sport management and sport coaching in higher education classrooms

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