David P. Hedlund, Ph.D.
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Classifying sport consumers: From casual to tribal fans

Classifying sport consumers: From casual to tribal fans

by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...
Creating Value Through Membership and Participation in Sport Fan Consumption Communities

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT While marketers increasingly acknowledge the critical role of developing...

Sports News

Follow Live: Mendoza Finds Sarratt For 17-yard TD To Give Indiana Lead
Follow live: Mendoza finds Sarratt for 17-yard TD to give Indiana lead
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Posted on Sun Dec 07, 2025

UFC 323 Live Results: Dvalishvili Goes For A Record Fourth Title Defense This Year
UFC 323 live results: Dvalishvili goes for a record fourth title defense this year
Follow along with UFC 323, culminating in main event between ➤ ➤
Posted on Sun Dec 07, 2025

Smart, Bulldogs Finally Tame Tide, Win SEC Title
Smart, Bulldogs finally tame Tide, win SEC title
Gunner Stockton threw three touchdown passes as Georgia likely secured ➤ ➤
Posted on Sun Dec 07, 2025

Recent Posts

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  • The use of DISC behavioral profiling and training: An innovative pedagogical strategy to enhance learning and future career opportunities through sport management and sport coaching in higher education classrooms

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