David P. Hedlund, Ph.D.
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Classifying sport consumers: From casual to tribal fans

Classifying sport consumers: From casual to tribal fans

by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...
Creating Value Through Membership and Participation in Sport Fan Consumption Communities

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT While marketers increasingly acknowledge the critical role of developing...

Sports News

Baseball In Latin America Is Broken -- Is An International Draft The Answer?
Baseball in Latin America is broken -- is an international draft the answer?
As the search for the next Dominican baseball phenom intensifies, ➤ ➤
Posted on Tue Apr 07, 2026

Sources: UNC's Malone Top Five In Coaches' Salary
Sources: UNC's Malone top five in coaches' salary
North Carolina is making new head coach Michael Malone the ➤ ➤
Posted on Tue Apr 07, 2026

U-M Toasts Title With Fans: 'This Trophy Is Yours'
U-M toasts title with fans: 'This trophy is yours'
Michigan's men's basketball team returned to campus as national champions ➤ ➤
Posted on Tue Apr 07, 2026

Recent Posts

  • Youth Sport Coaches’ Perceptions of Sexually Inappropriate Behaviors and Intimate Coach-Athlete Relationships
  • Member identity in fitness centres and its consequences: An examination of members and managers’ perspectives
  • Towards a Future Esports Research: Introduction to Esports Minitrack
  • Introduction to the Journal of Electronic Gaming and Esports
  • The use of DISC behavioral profiling and training: An innovative pedagogical strategy to enhance learning and future career opportunities through sport management and sport coaching in higher education classrooms

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