by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing
Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...
by David Hedlund | Jan 15, 2018 | Sport Management
Those Who Rarely Attend Alone: Tribal Sport Fans Chapter 5 David P. Hedlund St. John’s University, USA Rui Biscaia Coventry University, UK Maria do Carmo Leal Universidade Europeia, Portugal ABSTRACT Sport fans rarely attend sporting events alone. While traditional...
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