David P. Hedlund, Ph.D.
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Conceptualising and Measuring Fan Identity using Stakeholder Theory

Conceptualising and Measuring Fan Identity using Stakeholder Theory

by David Hedlund | Feb 1, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing

Conceptualising and Measuring Fan Identity Using Stakeholder Theory Rui Biscaia, David P. Hedlund, Geoff Dickson and Michael Naylor ABSTRACT Research question: Building on identity theory and stakeholder theory, this study explores the concept of fan identity based...

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