by David Hedlund | Nov 27, 2020 | Esports, Sport Management
Comparing behaviors and intentions toward sports and esports David P. Hedlund Introduction One of the biggest challenges researchers face at the outset of their research is the question of knowing how much of something actually exists. For example, the underpinning of...
by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing
Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...
by David Hedlund | Sep 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing
Professional sport teams and fan loyalty programs: A perceived value perspective Masayuki Yoshida Brian S. Gordon David P. Hedlund ABSTRACT The management of loyalty programs has become a central tenet behind the logic of customer relationship management (CRM; Bolton,...
by David Hedlund | Jan 15, 2018 | Sport Management
THE IMPORTANCE OF COGNITION, EVALUATION AND AFFECT Michael Naylor David Hedlund Geoff Dickson ABSTRACT Fans’ psychological connection to teams has long been of interest to sport management scholars. The connection has been explored using the team identification...
by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing
National Pride Associated with Olympic Athletes and Teams Michael Naylor Auckland University of Technology Priscila Alfaro-Barrantes Southern New Hampshire University David P. Hedlund St. John’s University Sheila N. Nguyen Deakin University Joon Sung Lee University of...
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