David P. Hedlund, Ph.D.
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Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage

Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage

by David Hedlund | Mar 15, 2018 | sponsorship, Sport Management

Memorisation of Rugby World Cup Sponsors: The Home Team Sponsor’s Advantage Geoff Dickson, Michael Naylor and David P. Hedlund ABSTRACT A challenge for mega sporting events such as the Rugby World Cup is to ensure that team sponsors are not confused with event...

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