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Determinants impacting why college sports fans purchase merchandise

Determinants impacting why college sports fans purchase merchandise

by David Hedlund | Oct 1, 2020 | Sport Consumer Behavior, Sport Management

Determinants impacting why college sports fans purchase merchandise David P. Hedlund and Michael E. Naylor ABSTRACT Despite the importance of understanding the factors impacting the purchase of goods and services, research focused specifically on the sport retail...

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