Member identity in fitness centres and its consequences: An examination of members and managers’ perspectives

by David Hedlund | Feb 22, 2023 | Sport Consumer Behavior, Sport Management

Pedragosa, V., Biscaia, R., Naylor, M.E., Hedlund, D.P. and Dickson, G. ABSTRACT The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and...

Creating Value Through Membership and Participation in Sport Fan Consumption Communities

by David Hedlund | Jan 15, 2018 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Creating Value Through Membership and Participation in Sport Fan Consumption Communities David P. Hedlund, Ph.D. Assistant Professor Division of Sport Management St. John’s University ABSTRACT While marketers increasingly acknowledge the critical role of developing...