by David Hedlund | Feb 13, 2021 | Esports, Sport Consumer Behavior, Sport Management, Sport Marketing
A Typology of Esport Players David P. Hedlund ABSTRACT In recent years, esports have grown from a small number of local gaming activities undertaken by a few recreational participants to a multi-billion dollar industry with professional leagues, franchises, teams and...
by David Hedlund | Jan 15, 2018 | Sport Management
THE IMPORTANCE OF COGNITION, EVALUATION AND AFFECT Michael Naylor David Hedlund Geoff Dickson ABSTRACT Fans’ psychological connection to teams has long been of interest to sport management scholars. The connection has been explored using the team identification...
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