Florida State University Seminole Logo Public Opinion Research

This report details the results of an online public opinion survey conducted from May 15-23, 2014 regarding recent changes to the Florida State University Seminole logo

David P. Hedlund, Ph.D.
Assistant Professor
Division of Sport Management
College of Professional Studies
St. John’s University (New York)
Joseph St. Germain, Ph.D.
Vice President
Kerr & Downs Research
Tallahassee, Florida
Marlon R. McPhatter, A.B.D.
Doctoral Candidate
Department of Sport Management
College of Education
Florida State University


The authors would like to acknowledge the following individuals for their assistance and support with this research: Dr. Phillip E. Downs, Dr. J. Joseph Cronin Jr., Dr. Jeffrey D. James, Prof. Glenn Gerstner, Dr. Ronald D. Hedlund, Dr. Ellen Parrish Hedlund, Ms. Karen Marie Hedlund, the FSU Department of Sport Management, and Ms. Jodi Slade. In addition, the authors would like to thank the many thousands of individuals from across the world who participated in this research.

Research Purpose and Methodology

Research Purpose
This research was conducted to understand the opinions of Florida State University (FSU) students, alumni, fans and the public at-large regarding FSU’s original logo, new logo, and a third logo developed by Jodi Slade (FSU alumna and graphic artist).

Research Methodology
Data was collected by an online survey distributed by posting a link to the survey on FSU-related group/community webpages (i.e., Facebook, LinkedIn, Warchant). In addition, inquiries about the online survey were received from the leaders/moderators of FSU-related groups/communities. These individuals forwarded the survey link to their membership by email and/or posted the survey link on their website.

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