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A Typology of Esport Players

A Typology of Esport Players

by David Hedlund | Feb 13, 2021 | Esports, Sport Consumer Behavior, Sport Management, Sport Marketing

A Typology of Esport Players David P. Hedlund ABSTRACT In recent years, esports have grown from a small number of local gaming activities undertaken by a few recreational participants to a multi-billion dollar industry with professional leagues, franchises, teams and...

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