by David Hedlund | Oct 15, 2020 | Esports, Olympic Games, Sport Management
Inclusion of electronic sport in the Olympic Games for the right (or wrong) reasons Simon M. Pack and David P. Hedlund ABSTRACT With so many popular and unique sports played around the world, one of the most important challenges for the International Olympic Committee...
by David Hedlund | Oct 1, 2020 | Sport Consumer Behavior, Sport Management
Determinants impacting why college sports fans purchase merchandise David P. Hedlund and Michael E. Naylor ABSTRACT Despite the importance of understanding the factors impacting the purchase of goods and services, research focused specifically on the sport retail...
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