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Classifying sport consumers: From casual to tribal fans

Classifying sport consumers: From casual to tribal fans

by David Hedlund | Jul 1, 2020 | Sport Consumer Behavior, Sport Management, Sport Marketing, Tribal Marketing

Classifying sport consumers: From casual to tribal fans David P. Hedlund, Rui Biscaia, and Maria do Carmo Leal ABSTRACT Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research often examines fans based on demographic...

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