David P. Hedlund, Ph.D.
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Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign

by David Hedlund | Jan 1, 2019 | Sport Consumer Behavior, Sport Management, Sport Marketing

Ignition tradition? A case study of the Florida State University Athletics Department’s 2014 logo redesign David P. Hedlund Brian S. Gordon Masayuki Yoshida Joseph St. Germain Marlon McPhatter ABSTRACT Brand marks are important representations of organizations. Over...

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